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A self-motivated and highly reliable social media and graphics coordinator with over two years of experience and certifications in social media management and content creation. An experienced writer, photographer, and videographer determined to produce engaging and adaptable multimedia content for various platforms and brands.
Content Creation Writing Content Marketing Copywriting Social Media Management Photography Videography Photo and Video Editing Time Management Organization
Later Hootsuite Canva Microsoft Office Suite Adobe Premiere Pro Adobe Lightroom
2017 - 2021
GEORGE MASON UNIVERSITY
Fairfax, VA.
Double major in Film and Video Studies and Communication with a concentration in Public Relations.
Graduation date: May 2021
GPA: 3.93
RELEVANT COURSEWORK
Writing Across the Media, Mass Communication Advertising and Promotions, Public Relations Campaigns, Public Relations and Social Media, Persuasion, Research Methods in Communication, Media Criticism, Free Speech and Ethics, Public Speaking, Videography, Video Editing and Documentary Filmmaking.
Social media content specialist
SUNRISE SENIOR LIVING, MCLEAN, VA.
August 2022 - present
DESCRIPTION
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Oversee day-to-day social media management, and copywriting, and facilitate community engagement across over 200,000 followers on Facebook, Instagram, LinkedIn, and Twitter.
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Support online reputation management and drive user engagement by managing and monitoring comments and reviews in a timely manner.
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Strategically set and implement social media and communications efforts to increase brand awareness and align with overall marketing strategies.
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Liaise with Sales, Development, and Marketing departments to ensure brand consistency and accurate product knowledge.
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Support communications efforts to garner earned media coverage.
Social media and graphics coordinator
April 2021 - August 2022
DERM TO DOOR, MCLEAN, VA.
DESCRIPTION
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Oversee day-to-day social media management, copywrite and produce content, and facilitate community engagement across TikTok, Instagram, YouTube, Facebook, Twitter, and Pinterest.
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Strategize, produce and edit multimedia content for organic and paid media initiatives using Canva and the Adobe Creative Suite.
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Launch influencer campaigns and work closely with local influencers in producing content.
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Plan, attend, and facilitate brand photoshoots, product shoots, and product launches alongside the social media manager.
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Increased Instagram follower rate by 56%, reach by 200% and engagement by 600% over 90 days.
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Contributed a 200% TikTok growth rate in the first 3 months of full-time employment.
Staff writer
January 2020 - December 2020
HER CAMPUS, GEORGE MASON UNIVERSITY, FAIRFAX, VA.
DESCRIPTION
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Managed the chapter’s Instagram account by curating daily online content which included photos, graphics and videos
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Maintained and managed a content calendar for the Instagram account
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Assisted the social media director in managing the release of online content
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Wrote two articles every month on lifestyle, culture and news
Marketing and communications assistant
September 2019 - 2021
HOUSING AND RESIDENCE LIFE, GEORGE MASON UNIVERSITY, FAIRFAX, VA.
DESCRIPTION
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Created and researched relevant content to publish on the housing and residence life Facebook, Twitter and Instagram accounts
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Maintained and managed a content calendar for Facebook, Twitter and Instagram
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Initiated and created daily themed social media content on Facebook, Twitter and Instagram
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Administered and maintained social media initiatives and its developments
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Attended associate events to develop content for social media platforms
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Brainstormed and created videos, graphics and photos for social media content
Remote social media director
September 2019 – May 2020
LITHIUM MAGAZINE
DESCRIPTION
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Managed and maintained the online publication’s Instagram account, increasing the number of followers from 2,000 to more than 5,000 in less than one month
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Facilitated and managed partnerships with artists, photographers and influencers
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Researched and implemented social media strategies for increasing online engagement
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Managed and collaborated with a team of social media interns
Multimedia editor
June 2018 - June 2020
FOURTH ESTATE, GEORGE MASON UNIVERSITY, FAIRFAX, VA.
DESCRIPTION
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Curated and edited weekly photo and video content for the student-run newspaper
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Managed and directed a team of editors in releasing weekly content
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Assisted section editors in releasing weekly multimedia content by attending associate events
Social media engagement intern
April 2018 – September 2019
HOUSING AND RESIDENCE LIFE, GEORGE MASON UNIVERSITY, FAIRFAX, VA.
DESCRIPTION
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Managed and curated online content the organization’s Facebook, Twitter and Instagram accounts
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Researched and implemented social media strategies to increase online engagement and followers on all social media platforms
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Curated housing and residence life photos and videos for online content
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Created a photo preset that unified the online brand of housing and residence life
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Excellence in Video Blog Production April 2021
Department of Communication, George Mason University, Fairfax, Va.
Excellence in Communication Awardee April 2021
Department of Communication, George Mason University, Fairfax, Va.
Joy Hughes Best Documentary Pitch Awardee May 2020
Mason Film Festival, George Mason University, Fairfax, Va.
OSCAR Undergraduate Research Grant Awardee May 2020
George Mason University, Fairfax, Va.
Princess Grace Award Nominee May 2020
Princess Grace Foundation
Dean's Lister Fall 2017 - 2021
George Mason University, Fairfax, Va.
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English
Tagalog
Painting and crafts
Going to the gym
Photography
Traveling and thrill seeking
Food adventures